Mission and objectives

Mission:

Founded on the 25th of October 2005 and formally constituted by Statutes in Rome, on the 25th of October 2006, the International Pasta Organisation (IPO) is a non profit Association dedicated to increase pasta consumption and awareness, by advancing the consumers' understanding of the nutritional value and health benefits of pasta, and to promote the common business interests and safeguarding the image of pasta industry at the international level.

Objectives:

In pursuit of its Mission the IPO aims to:

  • Co-ordinate the communication activity at the international level in favour of the product and at its safeguard;

  • Develop common strategies in liaison with its members in order to promote pasta consumption around the world;

  • Realize world-wide PR, nutrition information, education, research and promotional programs (i.e. World pasta day);

  • Set up a multidisciplinary panel of internationally recognized experts in pasta production, nutrition, healthcare and physical activity to be involved as needed (media inquiries, publications, research, conferences, meetings, workshops, etc., crisis management);

  • Manage media relations;

  • Collect and disseminate information concerning promotional activities carried out in favour of pasta in the different countries, nutritional issues, statistical and any other information deemed useful for the members, so that they can benefit from the added value given by membership of the IPO;

  • Encourage international relations and interchange among its members;

  • Promote the IPO worldwide, with a view to be recognized as an expert body, able to advise its members, consumers, health professionals and institutions on various matters relating to pasta production and consumption and become a driving force in the further development of the world pasta market.
I.P.O. International Pasta Organisation Secretariat General c/o AIDEPI - Associazione delle Industrie del Dolce e della Pasta Italiane -
Viale del Poggio Fiorito 61 00144 Roma, Italia Tel. +39 06 8091071 Fax +39 06 8073186 - ipo@internationalpasta.org