World Pasta Day 2011 - A global challenge

New markets and consumers of the food that is filling people’s tables worldwide

Roma, 25 0ttobre 2011 - ore 9,30

Sala del Tempio di Adriano - Piazza di Pietra

9:30 a.m. Registration for the Meeting /Welcome Coffee

Opening of the sessions

10:00 a.m. Welcome address & Session Moderator: Maria Concetta Mattei

10:10 a.m.

Paolo Barilla – Chairman of AIDEPI, the Italian Association of the Confectionery and Pasta Industries
Simon Nobile Olivo - Chairman of the International Pasta Organisation (I.P.O.)
Umberto Sacco - Chairman of the Union of Associations of Semouliers of the EU
Riccardo Felicetti - Chairman of the Pasta Group of AIDEPI, the Italian Association of the Confectionery and Pasta Industries

Contributions by Authorities present

Key-note presentations:

Giovanni Ballarini - Professor Emeritus of the University of Parma, President of the Italian Culinary Academy, Professor at the International School of Italian Cuisine
“Anthropology of a passion: 7 subconscious reasons why people (at every latitude) love pasta”.
Franco La Cecla – Social Scientist:
“Pasta Thinking”
Sara Baer-Sinnott - Chairman of Oldways
“Communicating the Good News about Pasta: Taste, Health and Convenience”.

Presentation of World Pasta Day 2011 initiatives:

Book launching event: “A masterpiece called Pasta for a global diet” – Alinari Publishers
A charity initiative for Caritas
Presentation of a Cooking show at the Open Colonna

12:30 p.m. Chiusura dei Lavori / Concluding Remarks:

1:00 p.m.

I.P.O. Members are invited to attend the International Pasta Organisation’s Annual General Assembly



I.P.O. International Pasta Organisation Secretariat General c/o AIDEPI - Associazione delle Industrie del Dolce e della Pasta Italiane -
Viale del Poggio Fiorito 61 00144 Roma, Italia Tel. +39 06 8091071 Fax +39 06 8073186 -